Case Study

Evaluating Strategic Alternatives for an emerging growth Software Company

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“The Newport team helped VNTANA’s executive team focus on and accelerate achievement of our business goals. The team’s experience and commitment to our company allowed us to define and execute our go to market strategy, and close partnerships that increased the overall momentum of our business.” – Ashley Crowder Co-Founder/CEO

VNTANA is a software company that dramatically accelerates the use of 3D by apparel, shoes and other hardgoods companies, and by ecommerce vendors. The VNTANA system is used across the product workflow including ideation, collaboration, sourcing and e-commerce digital showrooms.

Insights

  • Company needed to focus strategic partnership and sales efforts on companies where 3D would quickly drive ROI.
  • Go to Market strategy, messaging, and execution needed to be refined and focused on the company’s core values, spanning the company’s website and digital marketing channels.

Action

  • Newport partners were engaged by the co-founders to assist with marketing, strategic partnerships and sales.
  • Worked side-by-side with the team to evaluate and execute against strategic opportunities including sales/marketing partnerships and investment/acquisition.

Results

  • Closed OEM partnership with PTC, the market leading 2D CMS in VNTANA’s target verticals.
  • Go to market strategy and execution resulted in substantial increase in VNTANA awareness, followers, prospects, and freelancer adoption of VNTANA’s platform
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