Ed offers transformational brand marketing expertise to help clients achieve sustainable growth by crafting clear strategies that connect vision to action. With over 30 years of experience achieving measurable results for Fortune 100 companies in industries like consumer goods, healthcare, and financial services, Ed excels at aligning brand strategy with business growth objectives. From global campaigns to enterprise branding, his experience in strategy, messaging, partnerships and organizational design enables clients to unlock new opportunities and drive long-term success.
Edward Farley
Partner
- Mid-Atlantic,
- US
Consumer Products, Healthcare, Media/Entertainment
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
About Edward
Client Results
- RESULT #1: Led global brand management for an iconic 130-year-old consumer brand. Boosted international profitability by over $100 million through efficient resource allocation, integrated marketing planning, and a repositioned global brand communication strategy.
- RESULT #2: Designed and led a high-performing brand marketing department for a Fortune 100 health insurance corporation, re-launching the firm’s brand to support its business transformation in line with corporate growth objectives. Built the global creative services team and sports/entertainment sponsorship strategy.
- RESULT #3: Developed the first account-based business development strategy for an entrepreneurial media technology company targeting the commercial real estate industry. Simplified the firm’s sales pipeline management approach for CRM resulting in annual fee revenue of $7.0 M.
- RESULT #4: Managed outreach & engagement strategies and contractual performance delivery for a national marketing communication firm’s U.S. government contract. The team achieved “exceptional” ratings for programs impacting over 5 million global military servicemembers and their families.
- (502) 432-0550
- edward.farley@newportllc.com
- LinkedIn Profile
Areas of
Engagement
Engagement
- Corporate Strategy
- Revenue Generation
- Culture and People
- Leadership & Governance
- Acquisitions & Post-Merger Integration
