Kerry joins Newport with over 35 years of expertise in strategic brand and marketing advisory. Her passion is uncovering the unique market positioning and ideal marketing mix to move organizations to sustained long term growth. Her career spans the challenges of working to launch multi-billion-dollar start-ups and joint ventures and reviving struggling national brands, to helping small-to-medium sized businesses hone their brand strategy and turn their brands into marketing led top-line revenue. An entrepreneur herself, Kerry most recently has worked with privately held businesses to best position them for growth and client delight.
With experience in strategically assessing marketing effectiveness through the lens of product, pricing, distribution and promotion, she has helped develop disruptive new product solutions and partnership marketing programs in the telecommunications, HR and Government Contracting segments, as well as initiated new marketing solutions for large non-profits.
