Kerry Morgan

Nonprofit, Professional Services, Technology
“Where there’s a will, there’s a way.” – Albert Einstein

About Kerry

Kerry joins Newport with over 35 years of expertise in strategic brand and marketing advisory. Her passion is uncovering the unique market positioning and ideal marketing mix to move organizations to sustained long term growth. Her career spans the challenges of working to launch multi-billion-dollar start-ups and joint ventures and reviving struggling national brands, to helping small-to-medium sized businesses hone their brand strategy and turn their brands into marketing led top-line revenue. An entrepreneur herself, Kerry most recently has worked with privately held businesses to best position them for growth and client delight.

With experience in strategically assessing marketing effectiveness through the lens of product, pricing, distribution and promotion, she has helped develop disruptive new product solutions and partnership marketing programs in the telecommunications, HR and Government Contracting segments, as well as initiated new marketing solutions for large non-profits.

Client Results

  • RESULT #1: Rebranded and launched a flailing telecommunications company and breakthrough competitive product bundle solution gaining national recognition and go-to-market success.
  • RESULT #2: Secured market leading position for a certification company that was faced with its first true competitor since its inception through a blend of marketing strategies and Board building communications.
  • RESULT #3:  Reclaimed decade long damaged brand reputation, initiated new revenue streams and dramatically grew partner engagement in a top ten market of a global nonprofit.
  • RESULT #4: By repositioning a well-known brand in the HR market to meet today’s cultural realities and expanding the reach and frequency of the marketing communications, successfully shifted leads from mostly existing clients to nearly 60% new clients while more than doubling the sales conversion rate.
  • RESULT #5: Established a competitive brand strategy and increased partner marketing program value for a large privately held Government Contractor.

Areas of

  • Firm Strategy & Positioning
  • Customer Experience
  • Restructure and Turnaround
  • Innovation
  • Leadership
  • Digital Transformation
  • Buy Side Acquisition Prep

Talk to Kerry Today!

Recent Case Studies By Kerry (Primary Author)

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Recent Insights By Kerry (Primary Author)

Recent Insights By Kerry (Secondary Author)

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