Kerry Morgan

Government Contracting, Nonprofit, Professional Services, Technology, Telecommunications
“Where there’s a will, there’s a way.” – Albert Einstein

About Kerry

Kerry joins Newport with over 35 years of experience in strategic brand and marketing advisory that moves an organization from an entrepreneurial to structured national state. Her career spans the challenges of working to launch multi-billion dollar start-ups and reviving struggling national brands, to helping small-to-medium sized businesses hone their brand strategy and turn their brands into marketing led revenue. An entrepreneur herself, Kerry most recently has worked with privately held businesses to best position them for growth and client delight.

Client Results

  • RESULT #1: Increased sales conversion rate from <3% to 8% while shifting new business source to 58% new client versus previous 78% existing clients.
  • RESULT #2: Reclaimed damaged brand reputation while increasing revenue through partner campaigns and nearly 10% increase in email acquisition.
  • RESULT #3: Secured national recognition of 36% brand recall in 3 months rebranding a telecommunications company in a crowded market.

Areas of

  • Firm Strategy & Positioning
  • Customer Experience
  • Restructure and Turnaround
  • Innovation
  • Leadership
  • Digital Transformation
  • Buy Side Acquisition Prep

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Recent Case Studies By Kerry (Primary Author)

Recent Case Studies By Kerry (Secondary Author)

Recent Insights By Kerry (Primary Author)

Recent Insights By Kerry (Secondary Author)