Rosa Zeegers

Consumer Products, Media/Entertainment, Nonprofit, Retail, Transportation
A successful brand is: 1. Unique versus its competition; 2. Relevant for its target customer; and 3. Profitable for the organization

About Rosa

Rosa Zeegers has joined Newport as a California partner based out of Los Angeles.  Throughout her 30 years’ corporate career, Rosa has successfully led global Fortune 500 brands at Unilever, KLM Royal Dutch Airlines, Mattel, and National Geographic. As a business leader with expertise in marketing and global brand management, she led $multi billion global P&Ls to deliver greater growth and profitability, launched numerous innovative product concepts successfully around the world and (re)-designed organizations for greater effectiveness and profitability.

In 2015, Rosa founded and is the CEO of  ‘BrandFolia LLC’, a global brand strategy consulting company. Clients include domestic and international enterprises in entertainment, financial services, high-tech and the travel & tourism industry. Services include consumer research and segmentation, brand & business growth strategy, product & services strategy, retail & go-to-market strategy and operational, organizational & cultural guidance.

Additionally, she serves/d as a Director on the Boards of: the Qiddiya Investment Company, (a Saudi Sports, Arts and Entertainment Venture under the auspices of the Public Investment Fund of Saudi Arabia and part of Saudi Arabia’s “Vision 2030”); EZCORP, (NASDAQ:EZPW a Financial Services Company); EdgeSoft Inc., (a privately held city government software company start-up); and The AHA Foundation(Women’s Rights Non-Profit).

Client Results

  • Launched ‘Economy Comfort’ as the first Economy Plus concept in the airline industry
  • Doubled the global consumer products business of a leading Toy company from $1,3 Billion to $2,8 Billion retail value in 3 years
  • Launched highly innovative and profitable products and services in various industries with double digit growth numbers as a result
Rosa Zeegers

Areas of

  • Firm (AND BRAND) Strategy and Positioning
  • Customer Experience
  • Innovation
  • Leadership
  • People/Human Capital
  • Restructure and Turnaround
  • Board and Governance

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Recent Case Studies By Rosa (Primary Author)

Recent Case Studies By Rosa (Secondary Author)

Recent Insights By Rosa (Primary Author)

Recent Insights By Rosa (Secondary Author)